SEO Content Writers – RedWrit.com

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If you’ve ever looked for a group of good quality SEO content writers, you’ve probably noticed a couple of things.

Finding Quality SEO Content Writers

• Most SEO writers compose incomprehensible garbage
• Anything that’s actually written well is astronomically expensive

At RedWrit, we occupy the space in between those two extremes. We don’t outsource all of our SEO content generation to those who can barely speak English, nor do we charge absurd rates to get well-written copy. In fact, you will find that:

• All of our content writers were born and raised in the United States of America
• They all have degrees in English or Communications from accredited universities in the United States or England.

RedWrit pricing, including topical research and proofreading, comes out to only $20/page. Check out our samples page to see exactly what quality of content our writers can produce, look at our current writers and their credentials, or request a quote below. Let our SEO content writers show you exactly what they’re capable of by filling out the form below. We will not only return a quote, but will include other sample writing if we have ever created similar content in the past.

We’re confident that once you start with RedWrit, you’ll never go anywhere else. Approximately 90% of our business is return business, and we hope that you will be among those to join those ranks soon. Contact us by phone during standard business hours or fill out the form below to receive your quote and sample pack. We can’t wait to let our SEO content writers help drive traffic to your website.

Black Hat vs. Grey Hat vs. White Hat SEO

Much conversation has been had recently as to the validity of certain types of search engine optimization. Some claim that one is more effective, others claim that one is more ethical. We’d like to clear up for our clients what these different definitions actually mean (since most everyone claims they use only “white hate” SEO).

Black Hat SEO

When you say “black hat,” most experienced SEO companies cringe just a little bit. Black hat is seen as the dirty way of doing SEO that works at times — one could say it’s a race against Google. Black hat means cloaking, link farming, doorway pages, automatic content generators and more. If you don’t understand what all of these things are, don’t worry about it — you shouldn’t. Is black hat SEO effective at times? Yes, unfortunately it is. Is it a wise decision for any company to ever use black hat SEO? No, it never is.

Why is Black Hat SEO Unwise?

Black Hat SEO has been and will continue to be a race — as savvy users try to figure out ways to get around Google’s algorithm, Google updates its algorithm to render links and content worthless. Black hat tries to stay one step ahead of the curve and manipulate different aspects of its website in real-time in order to beat Google. This is an incredibly expensive and tiresome process, and to put it lightly, the last company you want to be in a technological battle with is Google.

What is White Hat SEO?

In the most basic form, Google looks at each link pointing to your website as a “vote.” Someone (whoever created that link), said “this is a good website if you are looking for [x].” Google tallies up those votes, weighs them according to the trust of your website (also known as PageRank), and assigns you a rank based on how many votes you have. White hat SEO is going out and trying to create as much value as you can to different communities — usually through writing content — so that they can use your content, see you as a trustworthy site, and link back to your website. Think of it as campaigning for Google-worthy votes.

What is Grey Hat SEO?

It is difficult to define what exactly “grey hat” SEO is. Grey hat isn’t necessarily trying to trick Google’s algorithm into ranking you high, but it’s also not trying to create value for a community. If you’ve ever seen spammy content and spammy links online, chances are good it was grey hat SEO content.

What’s the Difference Between White Hat and Grey Hat?

The difference between white hat SEO and grey hat SEO is the quality of content and the quality of links. If you are trying to create meaningful content for a consumer (such as what we create at RedWrit) and are publishing it in trustworthy and reputable places (which we also do at RedWrit), you are utilizing white hat SEO. If you are trying to “spin” content (which is increasingly penalized by Google updates such as Panda) or are spamming comments, it’s grey hat. In short, contribution means white hat, manipulation means grey hat.

Why Should I Use White Hat?

Other than a moral determination to not fill the Internet with garbage for the sake of private gain, the reason to use only white hat SEO is that it works, and never stops working. Those that engage in black hat SEO are frustrated by the multiple tweaks Google makes to its algorithm every day. Those that engage in grey hat find their links disappearing over time as they are defined as spam. The difference between white hat and grey hat isn’t large, but over time it really adds up. Why not do it right the first time?

Always use white hat SEO. Let us help you create content and distribute it in a way worthy of your business.

Search Engine Optimization 101 – How Google Works

If there’s one thing that I despise in life, it’s constantly explaining to the Internet illiterate (or computer illiterate) exactly what kind of a writer I am. It’s not enough to say that I write for Internet marketing or to improve the rank of websites, without understanding the basics of how Google works you will never fully understand why there is such a high and ever-increasing demand for high quality content on the web. Nearly every time I run into someone new, I’m forced to explain Google and how it ranks websites. I’ve done it enough I think I have it down to a science that even my grandmother can understand. For someone who had a bit of a struggle understanding the concept of the “double click” not so long ago, that must mean it’s pretty broken down. If you’ve been in SEO for a while there has certainly been a time when someone explaining the world of search engine optimization has gone over your head or they focus on specific practices instead of general rules. This is the fault of almost all of us that work in SEO, it’s a never-ending pool of knowledge and tactics and tricks that help us get sites to the top, yet the principles behind doing so are very, very simple. It’s easiest to look at it in chronological order.

Google in the beginning — the battle with Yahoo, Lycos and AltaVista

Many of those familiar with the entrepreneurship community know the basic story of Larry Page and Sergey Brin. The two bright-eyed and bushy-tailed Stanford students were determined that there must be a better way to rank websites than what was around at the time. During the time before Google there were basically two alternatives, Yahoo, which was the world’s largest search directory, and search engines we would laugh at now, such as Lycos and AltaVista.

Lycos and AltaVista, among others, would allow webmasters to submit their website to their database. Once they were in this database, programs called “crawlers” “spiders” or simply “robots” would see how many times different words appeared on each website and rank them according to how many times the word appeared.

Yahoo felt this was too easy to manipulate, and instead employed “gatekeepers.” Gatekeepers were real humans who would actually try to find the best websites in each category and would manually rank them on the Yahoo homepage. Since these rankings were generally much more reliable than the ones that were computer generated, Yahoo slowly began to dominate the Internet.

Citational Analysis

Page and Brin felt there must be a better and more efficient way to decide which websites were the best. The best websites would be the most specific to what the user is looking for. They should be authoritative and trustworthy. They stumbled upon what is called “citational analysis” from academic papers.

Academic papers are required to source any other papers they use information from. Based on this, citational analysis was developed to try and determine which were the most authoritative. Thousands of papers, for example, would cite Einstein’s Theory of Relativity. Therefore, that paper would be considered the most authoritative, the most trustworthy, and overall the “best” academic paper. Each time you cite someone else’s paper, it’s like a vote. Whoever gets the most votes wins, and Internet democracy is born.

Although there are no specified formats on the Internet for sourcing content, the Internet does have a built-in method of noting works cited. It has links. A hyperlink, also known as a link, are the buttons you can click on the Internet that will take you to another website. The code that is required to make a link is very trackable, and is also very similar to a vote. So what, Larry Brin and Page thought, would happen, if you ranked websites according to how many “votes” or links they had, instead of having someone manually rank them or instead of looking strictly at what is on the website itself. With this new formula, Google began to reshape the Internet.

The Introduction of PageRank

The new formula worked like a charm, yet Google noticed that over time people were beginning to manipulate it. While links were very useful in determining which website should be ranked, a website with links is much more easy to create than an academic paper with sources. So what happens when someone, instead of making a website worth linking to, goes out and creates those links on their own? A website takes minutes to create, so a program could create thousands of websites that all link to your website, and you have just created votes out of nowhere, all of which vote for you.

Google decided that the best way to fight this new form of what we call “black hat SEO” (or trying to beat the system) could be taken down if somehow you could determine how trustworthy the sites were that were linking to other sites. Google created PageRank, a 0 to 10 score of how trustworthy your site is. Like the Google algorithm, nobody knows exactly how this ranking works, but A/B testing has shown that the more links you have from trustworthy sites the higher your PageRank goes up.

So now the battle isn’t just to get links, it’s to get links from quality sources. Some have estimated a link from a PageRank 1 site will give your Google ranking as 100 PageRank 0 links would.

Article Marketing – Getting Links

Hypothetically the idea behind the Google ranking would be that one should create a website so fantastic that everyone loves it and starts linking to it. Once those links start coming in the site would rise up in the search rankings.

But waiting for these links to come in is like building a store in the desert and waiting for the shoppers to flow in. By the time the shoppers are showing up we will have lost a lot of business.

So what can we do on the Internet? We can write content. We write content that describes different aspects of our business, designed to help the consumer, and including links back to our website. Article submission engines will accept these articles (some have very high PageRanks), and in exchange for us creating the content for them will give our website a little bit of “link juice.”

The content has to be unique (it can’t be copied and pasted), and it has to be something another person would enjoy reading enough to say, “I approve of this, and therefore I approve of whatever website wrote it.”

So that’s what article marketing is. I write content so good people put it on their website and refer their users to mine. And it works.

Why Content for SEO – the Infographic

Hats off to the folks at Brafton for creating this infographic. It does an excellent job of explaining why good content is so important for Google rankings. We’re here to help you write that content and make it SEO-friendly.

Google Panda Got Ya Down?

It was only a few months ago when Google rolled out its most recent update, known as Panda.

The Google Panda update represented a shock to the search engine optimization world. Previous practices that had been known and practiced by the vast majority of eCommerce websites and SEO firms had suddenly declined in value to the extent that they were no longer worth pursuing. One of the areas that was hardest hit was that of article marketing.

Almost immediately after the Panda update was released, popular article marketing sites, such as ezinearticles.com and articlebase.com saw their PageRank numbers slashed and the authority attributed to them by Google hacked almost in half according to Alexa.

But was it article marketing in general that took the hit, or a specific type of article marketing?

Article marketing is not over and done, but the game definitely changed. There are things that will continue to work, and there are things which are no longer effective. The biggest hit taken from the Google Panda update is low quality or spun content. Much of the reason these article submission sites have declined in authority is because so much of the content on them was not contributed for the sake of the readers, but for the sake of manipulating the Google algorithm.

As Google perfects its algorithm, with a pending update in the next few days, we will continue to see Google inches closer and closer toward its stated goal. Google has declared that it wishes to align  its rankings with the value provided to each user. As social media increases, the +1 button of Google Plus starts showing up all over the Internet and Google uses its analytics more and more to see what users really enjoy, it will begin to zero in on a way where we unknowingly and democratically elect the best websites based on their content.

Link Building vs. Link Bait

The old term of link building has been changed out by many with the term “link bait.” Articles are no longer throwing words down on a page with the right keyword density, but a sincere attempt to help out the user. That’s all there is to it.